“Creating more smiles with every sip and every bite.”. Unfortunately, your browser is too old to work on this site. PepsiCo has a business strategy called “Performance with Purpose,” which strives to integrate their long term business, Product strategy is important to PepsiCo. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. The benefits of PepsiCo’s diversification strategies are identified. The cultural environment in the UAE is highly influenced by the Islamic religion, which forms the foundation for the culture of its people, and the laws governing business operations in the country. PepsiCo’s executive leadership embarked on a journey to develop a vision statement which they think best suits their organization. In addition to carbonated soft drinks, PepsiCo also offers Tropicana orange, Gatorade sport drink, SoBe tea, and Aquafina water for its beverages product lines. Such partnerships will give PepsiCo certain position and status in the UAE’s business environment, as well as, its environs. PepsiCo Inc., 2006. Emissions reduction is a major focus of the UAE environmental legislations. Since most of its products are generic food and drinks; hence, the downfalls of this strategy are minimal compared to its advantages. Coca Cola also uses Cost Leadership strategy to set up its position on CSD market. Zogby, J., 2011. The restructuring was aimed at achieving improved focus on the company's core beverage (Pepsi-Cola) and snack food operations (Frito-Lay). Furthermore, creditors acquire an average of $10.2 cents whenever a company in the country files for bankruptcy. The distribution of these high outputs will be made possible by the existing distribution networks of the local partner. PepsiCo expects its employees to be responsible and trustworthy. Any company considering achieving successful international business strategy has to integrate various strategies and initiatives. The company already has a significant share of food and beverage business, but it wants to broaden its product portfolio by securing local market shares.. To advance this vision, the company plans on becoming FASTER, STRONGER, and BETTER. IvyPanda. The strategy that PepsiCo has used over the years to stay competitive in the food and beverage industry is constructed from of two generic strategies cost leadership and broad differentiation (Ferguson, 2017). PepsiCo also tries to find an innovative method to reduce the impact that PepsiCo brought, Competition Strategy Positive Water Impact – Since 2015, PepsiCo has improved 9% operational water -use efficiency. Circular Future for Packaging – PepsiCo will avoid the use of 67B single-use plastic bottles with the expansion of SodaStream business by 2025. It therefore plans to expand its PepsiCo Beverages International into the country by the end of 2012. Managing joint ventures. Significantly the mission statement of this company states “As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. The company has to consider its core capabilities, the opportunities available, its weaknesses, and the challenges it is likely to face while expanding its operation into a new market. PepsiCo’S management seeks to achieve sustainable and consistent growth in profits of 15%. PepsiCo has “ONE STRATEGY.”. Lewis, M., & Slack, N., 2001, Operations strategy. Beamish, P. W., & Lupton, N. C., 2009. Save my name, email, and website in this browser for the next time I comment. Besides, UAE government bans entry of citizens from specific countries such as Israel. The company plans on becoming stronger by building on its capabilities and enhancing its company culture. Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Publix Super Markets: Mission | Values | Philosophy (2020), Nintendo: Vision | Mission | Values | Strategy | 2020 (Analysis), UPS: Vision | Mission | Values | Strategy | 2019 (A Complete Analysis), Amazon: Mission | Leadership Principles | Philosophy (2020), Nike: Mission | Vision | Purpose | Core Values (2020), Whole Foods Market: Vision, Mission, Values, Philosophy 2020, Home Depot: Mission | Values | Philosophy | Strategy (2020). In this paper, we will discuss, within the scope of a specific company, the product, place, price and promotion, STRATEGIC PLAN – PepsiCo, 2009 It categorizes its global operations into four main divisions which include PepsiCo Americas Beverages, PepsiCo Americas Foods, PepsiCo Europe, and PepsiCo Asia, Middle East and Africa, with 36% of its products being beverages. In year 1965, PepsiCo Inc. is founded by Donald M. Kendall and Herman Lay. 75-94. New Zealand Trade and Enterprise., 2009. A management consultant and entrepreneur. These strategies will help the company maintain its low pricing strategy.

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