Mustafa is joined by “Straight Outta Compton” actor Keith Powers in the new campaign. Why? What do you hope people take away from this new campaign? The campaign won Old Spice … Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Got a confidential news tip? Everybody’s doing the same thing in movies and music and it’s hard, but I’m here to tell you: I hardly ever got anything I auditioned for, from TV shows to writing jobs; I never ever got anything. Everybody in commercials usually walks around like they’re so perfect, but we’re showing a more human side to this. If you’re kind and unique, people will remember you. © Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. The campaign won Old Spice viral success when it kicked off in 2010, featuring actor Isaiah Mustafa as the "Old Spice Guy." And of course Kenya Barris (the creator of “Black-ish”) is dominating TV and now Netflix (Barris recently signed a reported $100 million deal to create original content for the streaming giant). We’re hiring! And the number one thing for me is to not only be bold and humorous and thought-provoking, but to be real. © 2020 CNBC LLC. If you buy something through our links, PMC may earn an affiliate commission. The new campaign kicks off Wednesday to promote new "Ultra Smooth" grooming products from the Old Spice, including a combination antiperspirant-deodorant, a deodorant and a body wash in "clean, subtle scents" like one the brand said smells of lime seltzer, melon and blackcurrant. See what you can bring to your industry or to the world. Watch the commercial, share it with friends, then discover more great Old Spice TV commercials on Writer for Total Pro Sports Since August 31, 2015. I actually have friends who once told me that I’d be a great “Old Spice Guy” and we would laugh about it, but never in a million years did I think that it could actually be a thing. To be another African-American man that’s now a part of their brand is such an honor; it blows my mind every time I think about it. Sign up to track 88 nationally aired TV ad campaigns for Old Spice, a Super Bowl advertiser. The campaign played off the fact that women influence the vast majority of consumer spending in the U.S. See the positions. I think that’s why I appreciate “Black-ish” and “Grown-ish” and a lot of the other great Black television shows right now — they’re not just showing a Black face, but representing the Black voice. How is iSpot helping partners disrupt their industries? The Old Spice advertising department has not only successfully reinvented their image for a younger generation, but left you with a smile on your face after a TV spot. Please consider disabling your Ad Blocker to ensure proper loading of all iSpot pages. Lists of fascinating print ads, notable advertising campaigns, and tons of TV commercials we'll never forget. Apparently, because Mustafa says anything is possible when your man smells like Old Spice and not a lady. Derrick Henry Named New Old Spice Guy, Featured in Hilarious Commercial (VIDEO). And that’s contributing to what’s going on in America right now. Data is a real-time snapshot *Data is delayed at least 15 minutes. And that’s what’s going on. A vocal advocate for diversity in television, Cole says he’s also proud to continue the tradition of strong, African-American men representing the Old Spice brand, following in the footsteps of Terry Crews, Von Miller and Isaiah Mustafa, whose viral, “The Man Your Man Could Smell Like” campaign has racked up more than 55 million views to date. I’ve learned that if somebody doesn’t pick you for a job, it’s okay. What do you attribute your longevity to? If Old Spice were to have a commercial in the 2014 Super Bowl, this would surely be it! We have skin too and we’ve been overlooked all these years; we’ve been played! All Rights Reserved. As an iconic American brand, Old Spice continues to evolve and listen to what guys want. There are a lot of things and a lot of people that have a Black face these days, but not a Black voice. Competition for Old Spice includes Degree Deodorants, Axe, Dove Men+Care, Dove, Secret and the other brands in the Health & Beauty: Deodorants & Antiperspirants industry. Measure, optimize, and plan your TV against business outcomes. Seeing the mass appeal of the commercials, Old Spice created more commercials starring Isaiah Mustafa and the body wash. On Tuesday, the Tennessee Titans running back was named the newest Old Spice Guy. Look at yourself and see the differences between you and everyone else, and believe in what you have to offer. TV marketing doesn't need to be in a silo. Old Spice is bringing back "Smell Like a Man, Man" in a new campaign to mark the tenth anniversary of the original commercial. The campaign will span digital, social, influencer and TV ads. Old Spice commercials are some of the most hallucinatory trips on television, and they're also genuinely funny. Because we're nerds. The film, titled “O Filme Infinito” (endless commercial), will also air … The new campaign kicks off Wednesday to promote new "Ultra Smooth" grooming products from the brand. that became the first endless ad ever made. 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In the past 30 days, Old Spice has had 3,494 airings and earned an airing rank of #295 with a spend ranking of #256 as compared to all other advertisers. I remember watching “Soul Train” and they used to show Black people in Afro Sheen commercials and I would think that was so great, to see Black people represented in advertising, even if it was just on a show like “Soul Train.” This is definitely something I’ve dreamed about from a young age, to be an ambassador not only for a brand, but for my community. Free shipping on orders of $35+ and save 5% every day with your Target RedCard. Please be aware that our site is best experienced with Ad Blockers turned off. With Old Spice, I plan to be me, I plan to be honest, I plan to be real. Procter & Gamble plans to report its fiscal second-quarter 2020 earnings on Wednesday. Well, now, WE do. Great pay, benefits, and culture. It's almost apparent that wearing Old Spice should be an additional guideline to the commandments of man law. Derrick Henry is a rising star in the NFL, which has led to him landing a partnership with Old Spice. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Old Spice TV Commercials. It was nominated for an Emmy and won a Grand Prix for film at the biggest ad awards festival, Cannes Lions. This campaign’s about a common man helping other men with common problems. Variety and the Flying V logos are trademarks of Variety Media, LLC. I mean who watches commercials for fun? In this new ad for Old Spice we see mothers watching their boys turning into men because “Old Spice sprayed a man” of them . Also, why 42? A Division of NBCUniversal. Old Spice has managed to bring commercials from a TV necessity to something we all look forward to. Be in the know of how your TV Ad is performing. . And sales spiked: Adweek reported in 2010 that according to Nielsen, sales of Old Spice Body Wash rose 11% in the prior 12 months, with sales appearing to accelerate after the campaign began. Old Spice, we salute you, and in turn have compiled the 42 greatest ads for helping us smell better. And it. The venerable grooming brand unveiled its “Men Have Skin Too” campaign today, featuring Cole as the face of Old Spice’s new “Fresher Collection.” The actor will appear in broadcast and digital spots, as well as social media ads promoting the new antiperspirant, deodorant, body wash and shampoo line, which focuses on fresh scents and real ingredients (think: products infused with lavender, mint, charcoal and shea butter). But a spokesman declined to elaborate on the nature of that appearance or say whether it would be in a standalone commercial spot during the Super Bowl. In doing so, he is also featured in a new commercial called Unstoppable: In the commercial, Henry is in virtual form and can be seen running through and then dragging defenders out of the stadium and through different areas while holding a stick of “Triple Protection Old Spice Sweat Defense.”. They want to see real stories come across their screens. Isaiah Mustafa, the “Old Spice Guy,” is back in a new campaign for the Procter & Gamble brand. You’ve been working in the industry for more than two decades and you just landed a global campaign. “I’ve grown up on Old Spice my whole life, from seeing my grandfather use their products, to my uncles, to my cousins, so I feel like it was inevitable that we would eventually work together,” Cole says. Old Spice is bringing back "Smell Like a Man, Man" in a new campaign to mark the tenth anniversary of the original commercial. Plus the idea that “Men Have Skin Too” was so great. Old Spice’s nature-inspired “Fresher Collection” introduces five new antiperspirant, deodorant, body wash and shampoo scents and is available online at For Cole, partnering with Old Spice has been a dream come true, and validation after years spent hustling to find roles he could be proud of and stand behind. I mean who watches commercials for fun? Mustafa's son is played by actor Keith Powers in the new spots. Hard work pays off. Follow @CNBCtech on Twitter for the latest tech and advertising industry news. The commercial became an instant hit and appealed both to women and men. The Old Spice advertising department has not only successfully reinvented their image for a younger generation, but left you with a smile on your face after a TV spot. You’ve been vocal about telling more authentic stories, both in front of the camera and in real life. Get this delivered to your inbox, and more info about our products and services. It’s not a coincidence that we got Cardi B winning over the music business right now — people love her because she’s just being herself. Old Spice's "Smell Like Your Own Man, Man" campaign. Analytics and insight reports about the TV advertising world, Health & Beauty: Deodorants & Antiperspirants, Old Spice Body Wash TV Spot, 'Running on Empty' Featuring Deon Cole, Old Spice TV Spot, 'Truce' Featuring Terry Crews, Isaiah Mustafa, Old Spice TV Spot, 'Closet' Featuring Deon Cole, Old Spice TV Spot, 'Taking Stock' Featuring Deon Cole, Old Spice Ultra Smooth Face and Body Wash TV Spot, 'The SpongeBob Movie: Sponge on the Run', Old Spice Timber TV Spot, 'And So It Begins' Featuring Terry Crews, Old Spice TV Spot, 'Windsurfing' Featuring Isaiah Mustafa, Terry Crews, Old Spice Wild Collection TV Spot, 'Beach Budz', Old Spice Invisible Spray TV Spot, 'Coach Talk' Featuring Von Miller, Old Spice TV Spot, 'Absent' Featuring Wes Welker, Old Spice Sweat Defense TV Spot, 'Be Harder' Featuring Von Miller, Old Spice TV Spot, 'One on One' Featuring Deon Cole, Thomas Q Jones, Old Spice TV Spot, 'Office Visit' Featuring Isaiah Mustafa, Keith Powers, Old Spice Ultra Smooth TV Spot, 'NBC: Old Spice x William Jackson Harper' Featuring William Jackson Harper, Isaiah Mustafa.

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